A Legacy of Excitement
MENUDO is the most iconic and recognizable brand in the history of Latin boy bands. Though more than thirty band members have gone in and out of MENUDO since its inception in 1977, it’s the MENUDO brand that evokes images of sold out soccer stadiums, crazed fans storming hotels, and hysterical girls fainting in every direction. The concept of a revolving cast of talented young Latino boys singing, dancing and charming millions of pre-teen girls with hit songs proved so powerful that the Mayor of New York once proclaimed MENUDO to be “Bigger than the Beatles”.
Known by hundreds of millions of people around the globe, MENUDO has performed more than a thousand concerts, sold 60 million albums, became the first boy band to reach the billion dollar revenue plateau and launched the careers of Ricky Martin, producer Draco Rosa and host of Univision's “Despierta América,” Johnny Lozada. The brand’s family-friendly image and power with the pre-teen Latino demographic has brought MENUDO lucrative sponsorship and endorsement deals from McDonald’s, Pepsi and Procter & Gamble, to name a few. Following three decades of phenomenal success, MENUDO went dormant in 2009 to the disappointment of millions of fans around the world.
MENUDO INTERNATIONAL is delighted to announce that it has purchased the rights to the MENUDO brand and is in the process of relaunching the MENUDO franchise. Just as Coca-Cola went back to its beloved original formula after introducing “New Coke", Menudo will soon be exciting millions of fans with the world’s newest, most talented and charismatic boys (ages 10 to 16) and staying true to the brand’s Latin musical roots. Tomorrow’s MENUDO brand and intellectual property will be expanded to tech devices, mobile apps, a weekly Webisode series and a continuous flow of audio visual content, delivered digitally and in multiple languages through social media.